What is LinkedIn and why should you be on it?
LinkedIn is a social network for professionals who can connect, share and learn. It’s like Facebook for your career.
Although it is one of the most popular social platforms today, many people still have no idea what LinkedIn is supposed to be used for or how they can benefit from being on it. Here’s what you need to know to get the most out of LinkedIn.
What is LinkedIn?
Whether you are a marketing executive at a large company, a business owner running a small local store, or even a freshman looking for their first job after graduation, LinkedIn is for anyone and everyone interested in getting a career.
more seriously looking for new opportunities to grow their careers and connect with other professionals. You can consider LinkedIn as the equivalent of high tech by going to a traditional networking event where you go and meet other professionals in person, talk a little about what you do, and exchange business cards. It looks like a huge virtual network.
On LinkedIn, you network with people by adding them as “links”, similar to the way you would request a friendship on Facebook. Chat via private message (or contact information) and set your entire professional experience and accomplishments in a well-organized profile to share with other users. LinkedIn is similar to Facebook in terms of settings and features.
These features are more specialized because they are aimed at professionals, but in general, if you know how to use Facebook or any other similar social network, LinkedIn is somewhat comparable.
The main features of LinkedIn
Here are some of the key features of this business network and how they are designed to be used by professionals.
Home: Once you’ve connected to LinkedIn, the initial stream is your news feed, which displays recent posts from your links to other business and corporate pages you follow.
Profile: Your profile displays your name, your photo, your location, your profession, and more right at the top. Below that, you can customize several different sections, such as a summary, work experience, training, and other sections, similar to how to create a traditional resume or CV.
My Network: Here you will find a list of all the professionals you are affiliated with on LinkedIn. If you hover your mouse over this option in the top menu, you will also be able to see many other options that will allow you to add contacts, find people you may know, and find graduates.
Jobs: All types of job listings are posted daily on LinkedIn by employers, and LinkedIn will suggest specific jobs based on your current information, including your location and the job preferences you can fill out to get better custom job listings.
Interests: In addition to your contacts with professionals, you can also follow specific interests on LinkedIn. These include company pages, location or interest groups, LinkedIn’s SlideShare platform for slide publishing, and LinkedIn’s Lynda platform for educational purposes.
Search Bar: LinkedIn has a powerful search feature that lets you filter your results by various customizable fields. Click on “Advanced” next to the search bar to find specific professionals, companies, jobs, and more.
Messaging: When you want to start a conversation with another professional, you can do so by sending them a private message via LinkedIn. New items include strokes, photos include strokes, etc.
Notifications: Like other social networks, LinkedIn has a notification feature that lets you know when someone supported you, invited you to join something, or welcomed you to see a post you might be interested in.
Pending Invitations: When other professionals invite you to join them on LinkedIn, you will receive an invitation that you must approve.
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